Category Archives: SEO

Changes are a coming

This is just a quick heads up to everyone that I plan to expand this blog outside of SEO and development based topics in the near future. I’ve been spending more and more time working on new strategies for up and coming media (read: bands), and lessons learned with marketing and management. You may even catch a concert photo or two as the tour continues on. This feels like a natural extension from where I’m at currently, and will hopefully also help make posts more frequent.

SEO: where is the proof for pr sculpting?

Oh SEOmoz, you continue to force be to have a love-hate relationship with you. You are not alone in your trollish nature of followers, but you seem to be a great example of it.

So the backstory – Yesterday I was catching up on the backlog known as my RSS reader and came across an interesting post from eariler in the week. In this post, Rand at SEOmoz presents an argument for “link consolidation”, or the grouping of pages into a single page sets. While the idea is not entirely bad, and certainly has it’s place, the thread of comments are just sad.

The premise of the disagreement was this: A group of SEO “gurus” have pushed the practice of pr sculpting and the benefit of this practice was recently debunked by Matt Cutts. If this group truly has solid numbers for the sculpting technique, (1) how could they not catch the removal Google’s use of this for over a year, and (2) why can’t anyone show real, factual data to support their claim?

This is the type of activity that makes SEO consultants looks like snake-oil salesmen. They are hurting what should be a respected industry and making my life harder by forcing me to spend massive amounts of time building trust with clients who have been bitten by these fly-by-night people. In both science and in business, you go through analytics to review data. In the case of science, you then go on to formations of theories and peer review. Where is the peer review element here? Why must people get defensive when you ask for solid proof? It’s really just a simple, valid request.

Great Explination of LSI & Referential Integrity SEO Techniques

I came across a couple of great SEO videos today. The pair explain why worrying about LSI (Latent Semantic Indexing) is pointless and why you should instead be focusing on “Referential Integrity”. I recommend this videos for everyone out there, as they break down the concepts to even the newest of users.